Finally! a Forever 21 in London

Some excellent photos of Sandra, blogger responsible for 5 inch and up, and some beautiful shots of what we can find in-store. Looking forward to bagging some bargains in the new Forever 21 flagship on Oxford Street!

(ph: from 5 inch and up)

21 again... Forever 21 hits London town

photo: lovesnic.tumblr.com

Forever 21, the affordable fashion retailer, made its first voyage across the Atlantic back in 2010 to the iconic Bullring shopping centre in Birmingham. Come July 27th, the fashion retailer will become resident in the former HMV space on London's Oxford Street. If you're unfamiliar with the brand and its product, I would describe it as New Look with more edge. 

The retailer has three main sub brands for women: Forever 21, Heritage 1981 and Forever 21 girls, they're all in a similar price bracket, for example, £10.50 for a tee or vest is quite standard. I personally prefer Heritage 1981 as there is more of an Urban Outfitters vibe to it. Check out their web site for a look at some of their LA wares and prices.

Bip Ling, flavour of the month, is fronting the campaign celebrating the London launch. Some good pics of her here.

bloggers on a budget.

(photos from nataliehartleywears and netaporter)

I just love it when bloggers mix high street with top labels. Natalie Hartley, who has recently been featured in Net-A-Porter's blogger edit magazine, is a London girl who is so adept at wearing pieces from oasis, miss selfridge, office, accessorize, topshop, urban outfitters (you get the picture) with gorgeous bits from isabel marant, marc jacobs, acne, 3.1 phillip lim etc.

Not only are her outfits interesting, eclectic and affordable, but she is generous with her fashion forward tips... InStyle fashion editor advice... for free!

Visit her here